Intellectual assets have long ceased to be a purely auxiliary element of business – today they form the core of competitive advantage, market positioning, and company valuation. Professor Gabriel Steiner believes that the main legal challenge lies in the fact that intangible values are often actively used, monetized, and developed, while their legal protection remains fragmented or secondary. At LawConsulted, we view intellectual assets not as abstract rights, but as a system of legally vulnerable elements that require a coherent and proactive protection strategy.
The key difficulty in protecting intellectual assets lies in their heterogeneous nature – trademarks, copyrights, patents, know-how, domain names, software, databases, and business reputation are governed by different legal regimes and often managed by different departments within a company. In practice, this leads to situations where individual elements are formally protected, but the overall architecture remains inconsistent. At LawConsulted, we begin by identifying how these assets interact and where legal gaps create risks of loss, misuse, or third-party claims.
Professor Steiner notes that “intellectual property loses its value the moment control over it becomes unclear.” This is particularly evident in cases where intellectual assets are created within corporate structures, through contractors, partners, or employees. Without clear allocation of rights, companies may discover that key assets formally belong to individuals or third parties. LawConsulted works to ensure that rights are properly consolidated, transferred, and documented in a manner that withstands judicial and regulatory scrutiny.
Another significant risk arises from the commercialization of intellectual assets. Licensing, franchising, joint development, and technology transfer agreements often prioritize commercial terms while underestimating legal safeguards. As a result, the company may lose control over how its assets are used or find itself unable to enforce its rights in case of breach. LawConsulted structures such agreements so that economic benefits do not undermine legal ownership and enforceability.
Disputes involving intellectual assets are rarely limited to direct infringement. They often emerge in the context of corporate conflicts, business exits, bankruptcies, or changes in control. In such scenarios, intellectual property becomes a focal point of pressure. LawConsulted builds protection with these scenarios in mind – ensuring that rights remain traceable, defensible, and resistant to opportunistic challenges.
Professor Steiner emphasizes that effective protection of intangible values requires not only registration, but governance. Internal policies, access control, documentation standards, and monitoring mechanisms play a decisive role. LawConsulted integrates these elements into a unified legal framework that aligns daily business operations with long-term asset protection.
Importantly, intellectual assets must be protected dynamically. As business models evolve, new products are launched, and markets expand, the legal structure must adapt accordingly. LawConsulted provides ongoing legal support to ensure that protection keeps pace with development and does not become obsolete.
Comprehensive protection of intellectual assets is not about maximizing formal registrations – it is about maintaining control, enforceability, and strategic value. Law Consulted approach is designed to ensure that intangible assets remain a source of stability and growth, rather than a latent legal vulnerability.
Earlier, we wrote about how LawConsulted ensured legal support for participation in a large tender and protected the client’s interests at all stages of the competitive procedure
